The benefits of noni juice. This information was extracted from an internet article by Dr. Gerson who has practiced medicine in Manhattan for the last 15 years. He is uniquely educated, having received his M.D. from Mount Sinai Medical School in New York, and his doctorate in ayurvedic medicine in India. He is currently teaching new medical doctors at some of the most prestigious medical schools in America about alternative approaches in medicine. Several months ago, he addressed the United Nations on “the state of herbs in the world today”. Research at the University of Hawaii’s Biomedical Sciences Department showed that extracts of noni contained a naturally occurring component which activates serotonin receptors in the brain and throughout the body. Serotonin is an important brain neurotransmitter, and plays a significant role in temperature regulation, sleep, hunger and sexual behaviour. Serotonin deficiency has been implicated in a number of pathological conditions including migraine headaches, obesity, depression and Alzheimer’s disease. Natural products like Morinda citrafolia in its unprocessed complete form do not generally have adverse effects. The presence of a wide range of other naturally occurring substances which are present in some way regulates and modifies its effects. Research at the University of Metz in France, demonstrated the central analgesic activity of noni to alleviate pain of many types. Moderate doses of noni was measured to be about 75% as effective as an equivalent dose of morphine sulfate. Various parts of the Morinda citrafolia tree contains several different varieties of bitter plant compounds known as anthraquinones. Anthraquinones are also particularly effective against many forms of Staphylococcus, a major cause of many skin infections which sometimes infect the valves of the heart. Furthermore anthraquinones in noni prompt the digestive secretions of the stomach and small intestines, stimulate bile flow and promote the activity of the entire digestive process. However, it is the activity of one specific anthraquinone, damnacanthal which has been shown in vitro to actually reverse cancer cell proliferation at the gene level. The research has demonstrated that one isolated component found in noni fruit turned off the signal for tumour cells to proliferate. The study was reported in 1993 from a very reputable laboratory in Kao University in Yokohama, Japan.