A variety of beverages (juice drinks), powders (from dried ripe or unripe fruits), cosmetic products (lotions, soaps), oil (from seeds), leaf powders (for encapsulation or pills) have been introduced into the consumer market.
Noni is sometimes called a “starvation fruit”, implying it was used by indigenous peoples as emergency food during times of famine. Despite its strong smell and bitter taste, the fruit was nevertheless eaten as a famine food, and, in some Pacific Islands, even as a staple food, either raw or cooked. Southeast Asians and Australian Aborigines consume the fruit raw with salt or cook it with curry. The seeds are edible when roasted. In Thai cuisine, the leaves (known as bai-yo) are used as a green vegetable and are the main ingredient of kaeng bai-yo, cooked with coconut milk. The fruit (luk-yo) is added as a salad ingredient to some versions of somtam.

tntVirginNoni juice is a nutrient rich juice extracted from Noni fruit (Morinda Citrifolia) found throughout the tropical islands of the South Pacific ocean. The tropical plant which is known to have 101 medicinal uses has been used for over 2000 years by the Pacific islanders, the Indian mainland and the Polynesian countries. Noni juice is recognized as one of nature’s super foods as it is rich in vitamins, minerals, phyto-chemicals, amino acids, antioxidants and enzymes.